Laybuy Rebrand
From its early days as a start-up, we helped Laybuy carve-out their own corner of the global BNPL (buy-now-pay-later) market, building their brand to compete with the giants like Klarna and Afterpay. From listing on the ASX stock exchange, to expanding into the UK market, we’re honoured to have joined the Laybuy team on their amazing journey.
· Brand Identity
· Creative Direction
· Strategy
· Copywriting
· Digital Experience
· Signage
· Illustration
· Animation / Pixel Push
Brand / Laybuy
Client / Robyn Rohloff
Capitalising on the notion of lay-by (traditionally a pay over time, receive the item later model) Laybuy is a modern buy-now-pay-later provider featuring in the e-checkouts, front windows and sales counters of over 10,000 stores around the world. We helped the founding Kiwi family shape the brand into what it is today as they continue to grow globally.
